Vijay Dairy is one of Surat's most prestigious dairy brands. The concept behind this packaging was to equate the feel of the Ghari product with the emotions associated with it. Ghari is a well-known traditional delicacy eaten in Surat. To add a touch of tradition, we wanted to show the product in a traditional composition in which the consumer can refer to the context consisting of Surat’s widely known textile expertise and the best way to highlight it is by placing feel of the saari in the background. Simultaneously, to illustrate how much the product is enriched with dry fruit, the product is accompanied by dry fruits as part of food styling.
