Brief
Vatan Tea – 'Swaad Swadesi' is a sub brand of Tulsi tea a proud offering from G.M. Tea Packers Pvt. Ltd. Vatan tea is a household preference in the rural markets and economic segments across the state of Gujarat. Vatan Tea – 'Swaad Swadesi' as the name suggests reflects the purity and essence of an Indian Tea. A unique design layout giving equal importance to brand name, tea cup & illustration. Our research concludes these class are attracted towards bright colors.
As the name goes Vatan Tea - ‘Swaad Swadesi’, our team brain stormed on the various ideas and came up with an unique concept. The task was to keep the concept simple yet powerful that represents our traditions in a most unique way.
Our team came up with artistic ideas of showing a Peacock our national bird, Ashoka Chakra, a lady in the traditional attire, Saurashtra farmer known as ‘Kanbi’ & musical element depicting culture diversification via beautifully created illustrations.
The concept of such uniquely designed packaging is first of its kind in the tea industry and this new concept is highly appreciated by retailers & distributors because of its eye catchy bright color.
