BRIEF
Atul Bakery approached us with a thought of creating a celebration pack.
CONCEPT
After a lot of brain storming we decided to go with the ancient and traditional theme.
We named it 'UPHAAR'. We created illustrations and background that could pay equal justice to the concept and the product's name.
EXECUTION
We created illustrations which could reflect the ancient India. We illustrated royalties and a few figures representing the architecture of ancient India that gave a feel of celebration with bright colours and minor details in the illustrations. UPHAAR name was also selected to give the celebration hamper a royal touch. The overall theme and concept pulled out to be great together.
