BRIEF
Trroy is a Surat-based FMCG brand that specializes in manufacturing delicious flavored Makhanas.
The aim was to create a distinguished niche for this new range of products while providing a modern and healthy experience.
CONCEPT
Giving the packaging a modern, healthy look and feel involves a strong concept:
reflecting the makhana harvesting process to emphasize its organic attributes.
EXECUTION
Upon detailed research on Makhana Farming, it was understood that Makhana is water lily seeds. Farmers harvest them by collecting seeds that are above the large-sized leaves of water lily plants. This became the base for the design. The photography concept of placing Makhana on leaves features an imaginative and unique perspective. Colors are chosen in such a way that they evoke emotions, making it a powerful medium that resonates with health-conscious audiences.
