The brand ShantaG are Pioneers in making innovatively tasty, crispy & premium quality Khakhras. The Brand has achieved great heights in Indian Market and now entering into overseas market. They have also created a franchisee chain business model for their “Dedicated Live Khakhra Parlor”. Partnering with ShantaG Khakhra gave us the proud opportunity to create a 360 degree design package which includes everything from their packaging to their franchise outlet space design along with other promotional and packaging material. A product has to speak for itself but Khakhra itself being so thin and crisp it was a challenge for us to depict this age old snack in a creative and informing manner. Keeping this aspect in mind we photographed and crafted custom images using 10+ individual photo shoots and techniques of photography including Depth of field for Ingredients, Macro photography to visually represent the ingredients and many more. We even came up with an out of norm concept of flying khakhra to cover multiple angles of the product.
