BRIEF
Our client, Atul Bakery approached us to create a festive box for Nan Khatai, christened as Nut Khatai on the theme of Surat, the city of Nan Khatai's origin.
CONCEPT
Since Nan Khatai's origins lie in Surat, we decided to use the popular landmarks of Surat, along with its cultural ethnicity as illustrations.
EXECUTION
We created illustrations from scratch, converted them into digital format and placed them inside a silhouette of handshake, depicting warmth of relationships.
