Brief:
Khushboo Ice Cream, a leading ice cream brand of Rajkot, Gujarat, approached us to create an ad film for their brand.
Concept:
We had been designing packaging and outlets for Khushboo Ice Cream and had created a mascot for them. We created a mask out of their mascot, which could be used as a voucher for free ice cream to express gratitude across people who are part of our day-to-day lives.
Execution:
We created a song called ‘Baantein Khushiyaan’ and created a campaign around it. Deeksha Joshi, a popular actress of Gujarati films who is also making her debut in Bollywood with Jayeshbhai Jordaar starring Ranveer Singh, was roped in as the face of the brand. We created a music video of the song, showing her distributing the ‘mascot mask’ and saying ‘shukriya’ i.e., expressing gratitude to people who are part of her day-to-day life.
Impact:
The song was screened at theatres in and around Rajkot and launched on the social media handles of Khushboo Ice Cream and Kudoz stores. The ad film was extremely well-received by the audience and the song was appreciated for its breezy feel and catchy tune.
Behind The Scene