Khushboo Ice Cream is a symbol of trust since its inception in the year 2004. We immensely admire their continuing success journey. In our search to build a powerful identity for “Khushboo” whose name has a very homely & feminine feel so by playing with colours which are fresh & with unique character illustrations we were able to build a powerful identity which along with a superior product is a pleasing experience for people of every age groups.
A Bold Composition of the Mascot with original product photography are bound to stay imprinted in customers mind forever therefore helping the brand to keep up brand loyalty.

We believe that content with higher emotional appeal tends to retain more in customer’s memory. Ice cream is a flavourful delight that every age group cherish. Celebrative moment is left undone without ice cream being a part of it.   
Keeping all the things in mind “Khushiyon ke flavours” tagline communicate the right message for an ice cream brand. For adults it brings back the playful memories of childhood whereas for kids it gives a reason to grab an ice cream bite. In order to bring synergy in brand communication via different channel, jingle of this TVC is designed in such a way that it gives the feel how Khushboo ice cream blends well in every happy moments of life and reflects how it add flavours in every stage of a human cycle. 

We admit commercial breaks can be annoying but we at Aztra tried to transform this furious reaction into a joyful moment by conceptualizing this ad which highlights happy moments in life. 

We show our humble gratitude to Swastik motion pictures and khushboo Ice Cream to be a team player and together we have executed this successful TVC.

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