"Iceaac" is an upcoming natural ice-cream brand. The brand name is inspired by the genius scientist Sir Isaac Newton and just like him the brand 'Iceaac' would also be a genius and popular in exclusively providing ice creams made from the most natural ingredients.
A unique and modern brand identity was developed for the brand to make the brand stand out in this 
cut throat competition segment. The tree and melting fruits shown in packaging are
visual anchor to show that we are completely natural and healthy.
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