Harilal's, a Patna-based company, embarked on a rebranding journey. We designed a theme that celebrates Bihar's rich cultural heritage. The rebranding initiative incorporated design elements inspired by the city and created patterns using these elements that reflect its essence. The identity was revitalized by drawing inspiration from Bihar's renowned tribal art form, Sikki craft, which provided both aesthetic patterns and cultural depth to the theme.
The new branding showcased Bihar's traditional clothing, vibrant folk music, and iconic landmarks such as the Ashoka Pillar, integrating these elements into packaging designs. The overarching focus was to establish a cohesive theme that could be universally applied across various touchpoints, including interiors, outdoor branding, packaging, and the logo.
