BRIEF
To design a celebration box for Gopal Namkeen, a leading food brand from Rajkot, Gujarat.
CONCEPT
The first step towards creating the celebration box was a name that would resonate with the spirit of celebration. We christened it as ‘Saugaat’, which means ‘Gift’ in Hindi, with a tagline, ‘Gift of smiles’.
EXECUTION
We created a typography-based design using Hindi letters to create the right impact of the word, ‘Saugaat’. Furthermore, our team created an illustration that would become an intrinsic part of the overall packaging. The ‘Saugaat’ boxes won the pride of place in the hearts of Gopal Namkeen patrons and was appreciated by one and all.
