Foodicine is a prominent manufacturer and supplier of Green Food Supplements, Nutraceuticals, Crop Nutrition, Animal Nutrition, Personal Care and Homecare Products. We were obliged to work with them, as it was our first exploration in this field.
Here the representation of the Golden Ratio is the healthy combination of simplified Moringa Leaves, Spirulina Leaves and Wheat Grass Powder enriched with vitamins and minerals expressed by the abstract symbols in the background along with a human sign presenting a healthy life.
One job was to consider the target customer in mind and to establish a distinctive feature to differentiate the product from the other in the market place. The developing synergies around the product category by adding a benzene ring that highlights all carbon-based organic products, while highlighting the USP of the product shown in the illustration style.
This concept is established in the light of the idea that the substance is high in calcium. In order to do so, the calcium atom is represented and to create a strong effect through the outer orbit of the atom composed of electrons. The numerous vitamins and herbs possessed by the product are seen in abstract symbol form.
