Brief:
Das Pendawala is a leading name in Gujarat for its range of sweets and farsaan. We were given the task to design their snacks range with local feel.
Concept:
We created illustrations along with product pictures with a bright background.
Execution:
We created package designs that resonated with the colours found in rural areas and created illustrations to add a new layer to the designs, apart from doing exclusive photography for the products as per the design concepts.
Impact:
The design was well-received by customers as well as distributors and appreciated by one and all.
