With this project we scripted a success story beyond compare. It is our very own case study showcasing ‘what packaging can achieve if approached in the right matter’. Our collaboration with Charliee began in 2018 with the development of new packaging design. We went a step forward and transformed their packaging design into a vivid, delightful, contemporary and one-of-a-kind experience for the end user.
Charliee is now one of Mumbai's leading manufacturers and exporters of popular Indian snacks, offering a diverse range of products. Using Charliee's product, we created the Gateway of India to offer the feel of Mumbai from where the brand belongs. Aztra has worked on food categories, ranging from Namkeen to Sharbat to have packaging designs that are intended to provide a "wow" element. To improve the visual appeal of the packaging, we has used many post-printing effects such as metallic and matt.
