BRIEF
Atul Bakery approached us to create a premium packaging for Soan Papdi.
CONCEPT
We wanted to create a very premium and eye catchy packaging. Hence, we decided to go with bright colours. Also we gave a touch of gold stripes to add the premium effect.
EXECUTION
As we decided to induce bright colours, we considered red, blue and green as our best options. And these colours turned out to be prefect for the whole concept. We decided the colours according to the flavours of Soan papdi. Our photography team pulled out great pictures which look premium and are very eye catchy. The overall feel, touch and look of the packaging works great together.
